DIGITAL MARKETING STRATEGY & SEO. ONLINE DIPLOMA PROGRAM

DIGITAL MARKETING STRATEGY & SEO. ONLINE DIPLOMA PROGRAM

Online Diploma Program*
(From “Be your own boss” course series)

The way to get
started is to quit
talking and start
doing!
–Walt Disney

Spanish, French, Ukrainian and Russian speaking instructors available. You can make your choice during registration for the program

 

To Qualify for “DIGITAL MARKETING  STRATEGY AND SEO Diploma, students have to take 12 Required Core courses in the field of Digital Design, Digital Marketing, Advertising, Graphic Design, Web Design, SEO optimization.
Check our Curriculum section for complete course information.

The purpose of this program
The purpose of this program is to introduce students to the theory, practice and set of main tools in a field of DIGITAL MARKETING STRATEGY AND SEO with emphasis on SEO, Digital marketing and Social Media Optimization.

MORE ABOUT THIS DIPLOMA PROGRAM

This Online Diploma Program is ideal for anyone who is interested in Digital Marketing, SEO optimization, Social Media Management, and SEO and wants to learn how to create and Implement Digital Marketing and SEO Strategy for any type of business.

This 2 years ONLINE Diploma program – involves two years of part-time online study.

 This Online Diploma Program is fully online, you require Internet access and an email account.

 This Diploma Program is made up of 6 courses – modules.

Duration of each module is 20 hours or 8 weeks.

 Students will have 8 weeks to study each course from the program

Upon completion of all 6 courses – modules requirements, your Diploma Certificate will be issued

 The student can choose the payment option when filling out the registration form.

Students are eligible to complete the program faster in order to save time and money.

  The ways to speed up the learning program:
– Complete tasks in a shorter time
– Participate in college workshops and seminars
(Contact the college for compete workshops and seminars schedule).
Seminars and workshops are not included in the course price and are paid separately
 The minimum training period is 12 months.
Tuition fee is depends of the type of online study.

This program is also for people who dream about Digital Marketing and SEO business and who want to open their own Digital Marketing and SEO Agency, for example.

But especially this program will be perfect business ideas for moms and dads who stay at home with kids and who want to have a flexible schedule and be THEIR OWN BOSS.

New Image College awards DIGITAL MARKETING STRATEGY AND SEO DIPLOMA to each eligible individual who completes this unique series of 6 courses – modules.

Became a successful Digital Marketing Strategist and SEO Specialist
AAre you a “mompreneur” or dream to be a women in business? THIS ONLINE DIPLOMA is a really perfect business idea for mom at home.

To register for this diploma program
Click here

Tuition Fee and type of training
Tuition Fee and Type of training

Type of online trainingHours with live teacher
per Month
Tuition Fee
per Month
1. ONE-ON-ONE Online
intensive
4 hours
(1 hour weekly)
$479.00
Register now
2. ONE-ON-ONE Online
regular
2 hours
(1 hour biweekly)
$439.00
Register now
3. Small class Online
regular (5-6 students)
2 hours
(1 hour biweekly)
$399.00
Register now
4. Fully Independent
Online
Study on your own
schedule (most popular)
1 hours Monthly
(on student
request)
$359.00
Register now

Students are eligible to complete the program faster in order to save time and money.

  The ways to speed up the learning program:
– Complete tasks in a shorter time
– Participate in college workshops and seminars
(Contact the college for compete workshops and seminars schedule).
Seminars and workshops are not included in the course price and are paid separately
 The minimum training period is 12 months.
Tuition fee is depends of the type of online study.


 Two options for payment.


1. Per-quarter payment 4 Month basis with $100 saving.

2. Monthly payments. First and last month payment is required.


Payment method

Payment method can be selected during filling up your online registration form.

Students pay for courses before the start of each quarter. If your fees are not paid one week prior to the course start, you will have a hold placed on your account and therefore will not be able to continue the course.

Course projects and final course test

  After studying the materials of each course, such as articles, video tutorials, audio podcasts and successfully completing practical projects, each student must pass a theoretical multiple-choice test.

Students suppose to achieve a minimum of 65% to pass the course test.

The final diploma program exam

Students  have to take all 12 courses to get a Diploma.

The final diploma program exam is an open-book, multiple-choice test and a real project for real customer.

 You need to achieve a minimum of 65% on the final exam to pass the course.

 a Diploma Certificate of course completion will be mailed 4-6 weeks later.

All students are expected to work at a high level of independence, be self-motivated, respect peers and instructors, and participate in the opportunities that the Web Design and Development department of New Image College offer.

Online Department  Students who want to speed up their studies and get a Diploma Certificate earlier can take part in special workshops and seminars in Toronto, Saint John, New York. Contact college for details.

To register for this diploma program
Click here

Fragments of video and audio lessons
Lessons Example

Example of one of Color Theory Lectures for our students

Example of one of Composition in Visual Art Lectures for our students

An example of educational material on the History of Art. An audio podcast dedicated to Leonardo Da Vinci and Mona Lisa.

To register for this diploma program
Click here

*TERMS AND CONDITION. IMPORTANT NOTE:

 This 1-2 years Diploma program not considered degree graduate-level studies and do not constitute comprehensive pedagogical training leading to proficiency, which takes several years of full-time study to accomplish. They are regarded as continuing education; they serve to update your current pedagogical and educator knowledge and successfully use this knowledge for your personal use or for your business.

What You’ll Learn

Module 1. Crafting a Digital Advertising Plan

The secret to powerful digital marketing is traffic. If you can master traffic acquisition, you can easily drive traffic, sales, and ultimately, growth. In this Module, you’ll learn the secrets to crafting a digital advertising plan that actually works.

Module 2. Brand Strategy

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. During this course module, students will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring they are selecting the right channels and messaging for your brand.

Module 3. Search Marketing

Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google Ads, and performing site audits to improve SEO.

Module 4. Understanding Social Media Marketing

Leverage both organic and paid channels to get your brand’s message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand. “Going social” isn’t simply about being active on Facebook and Twitter. Learn
the Social Success Cycle and how you can use it to attract your fans and followers, engage them, and even sell to them.

Module 5. Email Marketing Best Practices

Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send. Forget any rumors to the contrary. Email is alive and well—and if you knowhow to use it, it will help you exponentially grow your business. Learn the role of email in a growing business and how you can use it effectively.

Module 6. Foundations of Pay-Per-Click (PPC) Management.

Pay per click is an Internet Marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.
This Pay per click (PPC) Module trains participants in the online marketing discipline of PPC and Paid Search. This Module imparts an in-depth knowledge about PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.

Module 7. Search Engine Optimisation (SEO). 

SEO or Search Engine Optimization is the process of optimising a website’s visibility on the organic search engine results pages (SERPs) for a target set of keywords/keyphrases.

The higher the position of a webpage on the organic search results pages, the more “visible” the page will be. Then you enter a keyword into any search engine, you instantly get results (webpages) that are closely related to or match your search query. Search engines use algorithms to calculate how worthy a page is to a relevant search query.

Module 8. Analytics

Measure what really matters. Without the right data and the ability to understand it, you’re blind when you don’t have to be. There’s a reason Google Analytics is the world’s most popular digital analytics tool.
It allows you to analyze in-depth details about what your users are doing (or not doing) on your site. You can start focusing on the right things and measure what really matters for your business. You can understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key Analytics tools to better understand your marketing performance.
Learn how to start using analytics data to fix what isn’t working in your marketing and hone in on what is.

Module 9. Leveraging Conversion Rate Optimization

Conversion rate optimization may sound hard, but it doesn’t have to be. And it’s critical to your success as a digital marketer. We’ll show you how to implement a simple framework that will guide everything you do as a digital marketer.
In each chapter, we’ll cover 4 key aspects of the strategy being discussed:
The Methods: the strategies and processes you’ll use to create your plan and execute it in your own business. This is the bulk of each chapter because in digital marketing, how you execute a strategy is key. And in this Guide, we share the exact methods we use here at DigitalMarketer.
The Metrics: the numbers you’ll watch to measure your success and identify areas that need tweaking (or are worth doubling down on).
The Lingo: the terminology used by experts, so you can communicate intelligently (even if you don’t consider yourself a pro).

Module 10. Graphic Design
In this module, you’ll get hands-on training in a variety of industry-standard software including Adobe Creative Cloud, Photoshop, Illustrator, InDesign, Acrobat.
With NIC`s Graphic Design training, students will gain an in-depth understanding of a variety of popular software tools used in the Graphic Design industry. In addition, student`s will learn how to manipulate digital graphic using various design programs. The program includes the development of a portfolio of your work samples for college or University programs.

Module 11. Web Design and Development

Web Design and Development Orientation

The Web Development Process
Files and Folders
Editing Code
HTML Tags
Overview of HTML Tags
HTML Attributes and Images
Acquiring Images
Graphics File Formats
Editing Images
The img Tag
Absolute Links
Embedding Media
Relative Links
Validating Code

CSS
CSS – Styling Tags
CSS Basics, Colors and Inline Styles
Internal Style Sheets and Basic Formatting
External Stylesheets
Common Properties
Creating Effective Color Palettes
Favicons
Background Images
Typography
Content Management Systems
Content Management Systems (CMS)
Setting up WordPress
Creating Posts
CMS Security
Creating Pages
Working with Media
Themes and Widgets

Module 12. Your Final Project

Earn your Digital Marketing Strategy Diploma by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.

Four online study options available

Choose that better suits your needs:

Type of online trainingHours with live teacher
per Month
Tuition Fee
per Month
1. ONE-ON-ONE Online
intensive
4 hours
(1 hour weekly)
$479.00
Register now
2. ONE-ON-ONE Online
regular
2 hours
(1 hour biweekly)
$439.00
Register now
3. Small class Online
regular (5-6 students)
2 hours
(1 hour biweekly)
$399.00
Register now
4. Fully Independent
Online
Study on your own
schedule (most popular)
1 hours Monthly
(on student
request)
$359.00
Register now

To register for this diploma program
Click here
Type of online trainingHours with live teacher
per Month
Tuition Fee
per Month
1. ONE-ON-ONE Online
intensive
4 hours
(1 hour weekly)
$479.00
Register now
2. ONE-ON-ONE Online
regular
2 hours
(1 hour biweekly)
$439.00
Register now
3. Small class Online
regular (5-6 students)
2 hours
(1 hour biweekly)
$399.00
Register now
4. Fully Independent
Online
Study on your own
schedule (most popular)
1 hours Monthly
(on student
request)
$359.00
Register now

How our online class works

1. You are registered in this class.

2. You are make a payment.

3. You choose the time and day convenient for you during the week.

4. You get access to training course materials. Among them: presentations, videos, step-by-step instructions for each Month of Study.

  5. During a meeting with a teacher in a virtual classroom, you see a teacher’s  screen and step by step explanation.

6. You can communicate with the teacher using the messenger and quickly get an answer to any question.

7. During the lesson you will be able to show your project to the teacher and other students and see the projects of your fellow students.

8. You can take tests in our virtual classroom and see your grades.

9. After completing the course, you will get your Diploma Certificate on a mail.

9. Many study projects are real projects from Canadian or American companies.

 10. The most successful projects will be placed in our school’s virtual gallery.


 ONLINE SPOTS AVAILABLE

Sign up for our online courses Sign up now for online course

 

Diploma Program Registration
5 + 2 =

 

 

Don`t know how Online learning works? Register now and got free lesson

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