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This program is currently not open for enrollment. Program approval/registration is in progress. Information is provided for informational purposes only and does not constitute an offer of enrollment. Please check our website later or contact the College for updates. |
E-COMMERCE WEB STORE CREATION AND MANAGEMENT PROFESSIONAL CERTIFICATE PROGRAM
Professional Certificate Program
(*Terms & Conditions – Important Academic Notice)
12 -Month Structured Program | Online |In- Class + Project-Based Learning
Web Store Creation & Management Professional Certificate Program
Program Overview
The Web Store Creation & Management Certificate Program is an instructor-led, structured professional education program designed for adults seeking to develop practical skills in e-commerce, online store development, and digital business management while balancing work and family responsibilities.
This program prepares participants to design, launch, and manage online stores using modern platforms, operational strategies, and e-commerce tools. Students learn how to optimize product placement, conversion, customer experience, and digital retail strategy in a real-world context.
What This Program Offers
◍ Foundation in e-commerce platforms and store management
◍ Hands-on experience with setup, configuration, and optimization
◍ Practical application of sales, analytics, and customer engagement tools
◍ Portfolio of real web store projects
◍ Flexible delivery options (online or in-class)
This program combines weekly faculty-guided instruction, project-based learning, and continuous assessment to ensure measurable skill development and real-world application. It is delivered through a cohort-based academic model aligned with established North American post-secondary education standards.
Learning Objectives
By the end of the program, students will be able to:
◍ Plan and build fully functional web stores
◍ Use e-commerce platforms and tools effectively
◍ Apply strategies for online sales, customer engagement, and retention
◍ Analyze performance data to optimize store outcomes
◍ Build a professional e-commerce portfolio
Program Structure (Instructor-Led Model)
The program operates on a semester-based academic structure with scheduled intakes (Fall, Winter, and optional Spring/Summer).
Key features include:
◍ Weekly 1-hour live instructor-led sessions (online or in-class)
◍ Structured curriculum delivered through a Learning Management System (LMS)
◍ Regular project submissions with formal instructor feedback
◍ Ongoing academic supervision and progress evaluation
◍ Clearly defined learning milestones and completion standards
This instructional model ensures consistent faculty engagement, academic rigor, and accountability for learning outcomes.
What This Means for Students
◍ This structured approach allows learners to steadily develop technical e-commerce and management skills without burnout.
◍ Weekly live sessions provide direct interaction with experienced instructors, while independent project work reinforces applied learning.
◍ Students complete the program with a portfolio that demonstrates real-world web store solutions suitable for employment, freelancing, or entrepreneurial ventures.
Weekly Time Commitment
◍ 1 hour/week of live instruction
◍ 2–3 hours/week of independent practice and assignments
◍ Total: ~3–4 hours/week
This schedule is designed to be manageable for adult learners balancing professional and personal responsibilities.
Professional Outcomes
Upon completion of the program, graduates are prepared to:
◍ Build, launch, and manage professional web stores
◍ Support small businesses, entrepreneurs, and online retailers
◍ Apply digital store management tools and analytics
◍ Optimize customer journeys and e-commerce conversions
◍ Pursue freelance or in-house roles in digital retail and marketing
This program integrates e-commerce strategy, operational tools, analytics, and digital business practices into a cohesive learning pathway that reflects current industry demand. It is intentionally designed to prepare learners for professional contributions in today’s digital economy.
More about program
Program Learning Outcomes
Students completing the 12-month curriculum will be able to:
◍ Understand visual communication theory
◍ Use professional design tools effectively
◍ Create compelling design work for print and digital media
◍ Develop concepts for marketing and branding
◍ Present work professionally in a portfolio
In-class students attend weekly sessions in person and use the same LMS for assignments and portfolio submissions.
How Our E-Learning System Works (LearnDash LMS)
◍ Our E-Learning system is powered by LearnDash, a secure and easy-to-use learning platform. Once enrolled, students receive personal login access to their online classroom, where all lessons, materials, and assignments are organized in one place.
◍ Students follow a structured learning path with step-by-step lessons that include videos, instructions, and hands-on tasks. Progress is saved automatically, allowing students to learn at their own pace while staying on track with the program schedule.
◍ Instructors monitor progress, review assignments, and provide feedback directly through the platform. Parents and students can clearly see completed lessons, upcoming tasks, and overall progress at any time.
◍ This system ensures organized learning, accountability, and continuous instructor support, creating a smooth and effective online learning experience.
Live Weekly Online Classes
◍ Students follow a guided learning path with step-by-step lessons, real projects, and instructor feedback, building skills progressively in a supportive learning environment.
◍ Students join weekly 60-minute live classes via a secure, easy-to-use online platform.
◍ Classes are interactive: students can ask questions, share screens, and collaborate with instructors and classmates in real time.
◍ This format ensures students stay engaged, supported, and motivated throughout their learning journey.
Small Class Sizes for Personalized Attention
◍ Every online class includes two qualified instructors for a maximum of 10 students, guaranteeing individualized attention for every learner.
◍ Instructors guide students through coding concepts, design techniques, and project challenges — step by step — so no student gets left behind.
Hands-On Projects & Real Portfolio
◍ Learning is rooted in doing: every student builds real websites and develops interactive web pages throughout the course.
◍ Students save and showcase their work in a digital portfolio, which becomes a valuable tool for future learning, college applications, and career exploration.
Feedback, Support & Collaboration
◍ Instructors provide real-time feedback during live sessions and ongoing support through messaging within the learning platform.
◍ Students also have opportunities to collaborate with peers, share ideas, and inspire one another — all in a safe, moderated online classroom.
Flexible, Accessible, and Inclusive
◍ This online format is perfect for families in remote communities, areas without local tech programs, or anyone who prefers learning from home.
◍ Students only need a computer and internet connection to participate — no travel, no commuting, and no barriers to quality technology education.
Program Purpose & Industry Relevance
Effective visual communication plays a critical role in economic activity, education, public information, and digital accessibility. Organizations across sectors rely on professional graphic design to communicate clearly, build trust, and engage diverse audiences.
This program addresses the growing need for skilled visual communication professionals capable of supporting businesses, institutions, and community initiatives in a digital-first environment by training participants to:
◍ Apply professional design principles and visual hierarchy
◍ Use color and typography strategically for clarity and accessibility
◍ Create consistent branding and digital communication systems
◍ Produce visual materials aligned with ethical and professional standards
By providing accessible, structured, and outcome-driven education, the program supports:
◍ Adult workforce reskilling and upskilling
◍ Career transition into technology-driven industries
◍ Development of practical, job-ready competencies
◍ Long-term contribution to the digital economy
This aligns with broader Canadian and American national priorities in STEM education, digital literacy, and professional workforce development.+
Instructional Methodology
The curriculum is built around project-based learning, where students apply theoretical concepts to real-world design challenges.
Instruction includes:
◍ Direct faculty instruction and mentoring
◍ Guided practical assignments
◍ Iterative feedback and revision
◍ Portfolio-focused assessment
Capstone project demonstrating applied expertise.
This methodology reflects best practices in professional and post-secondary education.
Learning Outcomes
Graduates of the program are able to:
◍ Apply core principles of graphic design and visual communication
◍ Use professional digital design tools effectively
◍ Develop cohesive branding and visual systems
◍ Communicate ideas clearly through visual media
◍ Build and present a professional design portfolio
These outcomes are directly aligned with industry expectations and employment readiness.
Faculty Role & Academic Oversight
All students are supported through direct instructor involvement, including:
◍ Curriculum delivery
◍ Project assessment
◍ Individualized feedback
◍ Academic progress monitoring
This ensures that learning outcomes are consistent, measurable, and aligned with institutional standards.
Institutional Impact
Through structured instruction, academic leadership, and scalable delivery models, the institution contributes to:
◍ Professional education in high-demand fields
◍ Long-term workforce development
◍ Educational access for adult learners
◍ Practical skill formation supporting economic growth
Delivery Model
The program is delivered through a structured, semester-based academic model designed to support adult learners while maintaining strong instructional oversight and consistent learning outcomes.
The course operates on two main academic semesters per year—Fall and Winter—with an optional accelerated Spring/Summer intake.
This structure aligns with North American post-secondary education standards and ensures continuity, academic accountability, and measurable student progress.
Available Delivery Formats
◍ In-Class Learning with LMS Support
(Available to students in New Brunswick, Canada)
Students attend live, instructor-led classes in person while using the Learning Management System (LMS) to access structured lessons, assignments, and project materials.
This blended delivery model provides:
◍ Direct faculty instruction and supervision
◍ Hands-on, guided practice in a classroom setting
◍ Digital organization of coursework through the LMS
◍ Ongoing instructor feedback and academic monitoring
This In-class learning is available in Saint John, NB Canada or Quispamsis, NB, Canada and follows the same curriculum and assessment standards as the online format.
Winter Semester 2026 for In-Class learning model.
◍ Course Start: February 21, 2026
◍ Class Day: Saturdays
◍ Time: 10:00 am – 11:00 am
◍ Location: Quispamsis, NB or Saint John, NB
Read Enrollment Agreement and Register now
◍ Online-Only Learning via LMS
Students complete the full program through a structured LMS-based environment, progressing through weekly modules, guided assignments, and portfolio projects.
How E-Learning Works
◍ Access weekly lessons through the online LMS
◍ Participate in live video sessions with the instructor
◍ Download course materials and videos
◍ Submit design projects and receive feedback
◍ Engage in discussions and peer reviews
This model supports independent learning while maintaining consistent instructional standards and faculty involvement.
Winter Semester for Online Learning Model
◍ Course Start: February 21, 2026
◍ lass Day: Saturdays
◍ Time: 11:30 pm – 12:30 pm
◍ Time Zone: Atlantic Standard Time (AST, UTC-4)
Read Enrollment Agreement and Register now
Flexible Learning Pathways for Adult Learners
Recognizing the needs of working adults, the institution also offers a self-paced independent learning track under full academic oversight.
In this model:
◍ Students may begin at flexible start dates
◍ Coursework is completed through the LMS
◍ Projects are formally reviewed and assessed by faculty
◍ Optional one-on-one instructor consultations are available
This pathway maintains academic standards while expanding access to education for professionals with demanding schedules.
Web Store Creation & Management
Professional Certificate Program
LearnDash Course Structure
Duration: 12 Months
Format: Instructor-Led + LMS + Project-Based Assessment
Outcome: Professional Certificate + E-Commerce Portfolio
MODULE 1: Program Orientation & E-Commerce Foundations
Learning Objectives:
Students will be able to:
◍ Understand the structure and expectations of the program
◍ Explain basic e-commerce concepts and workflows
◍Identify types of online stores and business models
Lessons & Topics
Lesson 1: Program Orientation
◍ Topic: LMS navigation and communication
◍ Topic: Program structure and assessment overview
Lesson 2: Introduction to E-Commerce
◍ Topic: What is e-commerce?
◍ Topic: Online store business models (B2C, B2B, dropshipping)
Lesson 3: E-Commerce Ecosystem
◍ Topic: Platforms, payment systems, logistics
◍ Topic: Roles and responsibilities in online retail
MODULE 2: Planning an Online Store
Learning Objectives:
Students will be able to:
◍ Define a store concept and niche
◍ Identify target customers
◍ Plan store structure and content
Lessons & Topics
Lesson 4: Store Concept & Niche Selection
◍ Topic: Market research basics
◍ Topic: Product selection strategy
Lesson 5: Customer Journey & UX Basics
◍ Topic: Buyer behavior
◍ Topic: User flow planning
Lesson 6: Store Structure Planning
◍ Topic: Categories and navigation
◍ Topic: Content planning
MODULE 3: E-Commerce Platforms & Tools
Learning Objectives:
Students will be able to:
◍ Compare popular e-commerce platforms
◍ Select appropriate tools for store needs
◍ Understand hosting and domain basics
Lessons & Topics
Lesson 7: E-Commerce Platforms Overview
◍ Topic: Shopify, WooCommerce, others
◍ Topic: Platform comparison
Lesson 8: Hosting, Domains & Setup
◍ Topic: Domains and hosting basics
◍ Topic: Store setup workflow
Lesson 9: Platform Configuration
◍ Topic: Store settings
◍ Topic: Security basics
MODULE 4: Store Design & User Experience
Learning Objectives:
Students will be able to:
◍ Apply basic design principles to online stores
◍ Configure themes and layouts
◍ Improve usability and accessibility
Lessons & Topics
Lesson 10: Store Design Principles
◍ Topic: Layout and visual hierarchy
◍ Topic: Branding consistency
Lesson 11: Theme Customization
◍ Topic: Theme selection
◍ Topic: Customizing layouts
Lesson 12: UX Optimization
◍ Topic: Navigation and usability
◍ Topic: Accessibility basics
MODULE 5: Product Management
Learning Objectives:
Students will be able to:
◍ Create and manage product listings
◍ Write effective product descriptions
◍ Use images and pricing strategically
Lessons & Topics
Lesson 13: Product Listings
◍ Topic: Product data and variations
◍ Topic: Inventory basics
Lesson 14: Product Content
◍ Topic: Product descriptions
◍ Topic: Images and media
Lesson 15: Pricing Strategies
◍ Topic: Pricing models
◍ Topic: Discounts and promotions
MODULE 6: Payments, Shipping & Taxes
Learning Objectives:
Students will be able to:
◍ Configure payment gateways
◍ Set up shipping options
◍ Understand basic tax considerations
Lessons & Topics
Lesson 16: Payment Systems
◍Topic: Payment gateways
◍ Topic: Checkout flow
Lesson 17: Shipping & Fulfillment
◍ Topic: Shipping rules
◍ Topic: Order fulfillment
Lesson 18: Taxes & Compliance Basics
◍ Topic: Tax settings overview
◍ Topic: Legal considerations
MODULE 7: Marketing for Online Stores
Learning Objectives:
Students will be able to:
◍ Apply basic digital marketing strategies
◍ Drive traffic to online stores
◍Support customer acquisition
Lessons & Topics
Lesson 19: Store Marketing Basics
◍ Topic: Marketing channels
◍Topic: Customer acquisition
Lesson 20: SEO for Online Stores
◍ Topic: Product page SEO
◍ Topic: Search visibility
Lesson 21: Email & Promotions
◍ Topic: Email marketing basics
◍ Topic: Promotions and campaigns
MODULE 8: Analytics & Performance Tracking
Learning Objectives:
Students will be able to:
◍ Track store performance metrics
◍ Interpret basic analytics reports
◍ Use data to improve store results
Lessons & Topics
Lesson 22: Analytics Tools
◍ Topic: Analytics platforms
◍ Topic: Key metrics
Lesson 23: Conversion Tracking
◍ Topic: Sales funnels
◍ Topic: Conversion optimization
Lesson 24: Performance Improvement
◍ Topic: Data-driven decisions
◍ Topic: Store optimization
MODULE 9: Customer Experience & Retention
Learning Objectives:
Students will be able to:
◍Improve customer service workflows
◍ Build customer loyalty
◍Manage reviews and feedback
Lessons & Topics
Lesson 25: Customer Support Systems
◍ Topic: Support tools
◍ Topic: Communication practices
Lesson 26: Retention Strategies
◍ Topic: Loyalty programs
◍ Topic: Repeat customers
Lesson 27: Reviews & Reputation
◍ Topic: Managing feedback
◍ Topic: Trust-building strategies
MODULE 10: Store Operations & Management
Learning Objectives:
Students will be able to:
◍ Manage daily store operations
◍ Handle orders and returns
◍ Maintain store stability
Lessons & Topics
Lesson 28: Store Operations
◍ Topic: Order management
◍ Topic: Inventory tracking
Lesson 29: Returns & Policies
◍ Topic: Refund policies
◍ Topic: Customer disputes
Lesson 30: Maintenance & Updates
◍ Topic: Store updates
◍ Topic: Security maintenance
MODULE 11: Portfolio Development
Learning Objectives:
Students will be able to:
◍ Document store projects professionally
◍ Present e-commerce solutions clearly
◍ Prepare a portfolio for clients or employers
Lessons & Topics
Lesson 31: Portfolio Planning
◍ Topic: Project selection
◍ Topic: Presentation strategy
Lesson 32: Case Study Writing
◍ Topic: Store goals and outcomes
◍ Topic: Performance metrics
Lesson 33: Portfolio Refinement
◍ Topic: Visual presentation
◍ Topic: Professional polish
MODULE 12: Capstone Project
Learning Objectives:
Students will be able to:
◍ Plan, build, and manage a complete online store
◍ Apply technical, design, and operational skills
◍ Demonstrate professional readiness
Lessons & Topics
Lesson 34: Capstone Proposal
◍ Topic: Project scope
◍ Topic: Timeline planning
Lesson 35: Store Development
◍ Topic: Build and configure store
◍ Topic: Testing and refinement
Lesson 36: Launch & Evaluation
◍ Topic: Store launch
◍ Topic: Performance review
Lesson 37: Capstone Presentation
Understand the structure and expectations of the program
◍ Topic: Final presentation
◍ Topic: Instructor evaluation
|
This program is currently not open for enrollment. Program approval/registration is in progress. Information is provided for informational purposes only and does not constitute an offer of enrollment. Please check our website later or contact the College for updates. |
|
This program is currently not open for enrollment. Program approval/registration is in progress. Information is provided for informational purposes only and does not constitute an offer of enrollment. Please check our website later or contact the College for updates. |

