Digital Marketing Strategy
Online Certificate Course
This 36-week Online Diploma program includes Digital Marketing Management, Social Media Management, SEO optimization, Graphic-Design, Web-Design, Introduction to Animation, Video Editing, composing and Internet Commerce.
Learn to create a Comprehensive Digital Marketing Strategy
More details
What are this Digital Marketing Course objectives?
This Digital Marketing Course Digital Marketing Strategy program gives you an in-depth understanding and advanced knowledge of the most important digital marketing domains and includes real-world projects for gaining domain experience. You will be presented with the most popular digital marketing tools that are used by professional digital marketers around the world.
After you have completed this Digital Marketing Strategy program, you will receive a Masters’s certificate from New Image College of Design and Technology stating that you have acquired the skill set of a Digital Marketing strategy Specialist, validating your ability to lead digital marketing efforts in your organization.
This program will help you to develop technical, creative and business capabilities which can lead to the most prestigious Art and Design programs in college or university or a career in digital marketing, graphic design, digital media publishing, web design and development, advertising, sales, or freelance media production.
Career Stats
Average Salary: $65,000
Digital Marketing is now 25% more in demand than Traditional Marketing.
46% of marketers cited Digital Advertising as their most in-demand digital marketing skill
What skills you will learn in this Digital Marketing Strategy Diploma program ?
Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. This Digital Marketing Strategy Online Diploma program will help our students dive deep into a wide range of digital marketing tools and get a wide range of knowledge which will help to increase brand awareness, reach their target market, and ultimately drive sales and profit for any business big or small.
Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
Become competent in planning, managing, and executing integrated multi-channel campaigns
Lead digital marketing teams and digital marketing initiatives for your organization
Understand how digital marketing disciplines all work together and how to optimize your use of each one
After this Digital Marketing Strategy online course students will be able to:
develop a digital marketing strategy for any type of business big or small
incorporate social media, search, and email marketing in your strategy.Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.
Effectively use industry-standard tools to define, measure, and adjust campaign’s KPIs (Key Performance Indicators) and maximize success.
Implement Effective Search and Social Campaign, understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.
1:5 ratio
1:5 ratio Teacher to Student ratio, or better. All instructors are highly trained, police-checked, first-aid trained, triple-reference checked and highly trained.
Certificate of Course Completion
Upon completion of a course, a Certificate will be issued. A course completion certificate says you have attended all the classes required, passed all the tests required and handed in all the work required.
We provide Certificates of completion for students that complete our 40 and 60 lessons courses.
Sign up now for this course
What You’ll Learn
Module 1. Preparation a Digital Advertising Plan
The secret to powerful digital marketing is traffic. If you can master traffic acquisition, you can easily drive traffic, sales, and ultimately, growth. Here, you’ll learn the secrets to crafting a digital advertising plan that actually works.
Module 1. Brand Strategy
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. During this course module, students will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring they are selecting the right channels and messaging for your brand.
Module 2. Search Marketing
Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google Ads, and performing site audits to improve SEO.
Module 3. Social Media
Leverage both organic and paid channels to get your brand’s message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.
Module 4. Email Marketing
Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.
Module 5. Analytics
Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.
In this module, you’ll get hands-on training in a variety of industry-standard software including Adobe Creative Cloud, Photoshop, Illustrator, InDesign, Acrobat.
With NIC`s Graphic Design training, students will gain an in-depth understanding of a variety of popular software tools used in the Graphic Design industry. In addition, student`s will learn how to manipulate digital graphic using various design programs. The program includes the development of a portfolio of your work samples for college or University programs.
Module 7. Web Design and Development
The Web Development Process
Files and Folders
Editing Code
HTML Tags
Overview of HTML Tags
HTML Attributes and Images
Acquiring Images
Graphics File Formats
Editing Images
The img Tag
Absolute Links
Embedding Media
Relative Links
Validating Code
CSS Basics, Colors and Inline Styles
Internal Style Sheets and Basic Formatting
External Stylesheets
Common Properties
Creating Effective Color Palettes
Favicons
Background Images
Typography
Setting up WordPress
Creating Posts
CMS Security
Creating Pages
Working with Media
Themes and Widgets
Earn your Digital Marketing Strategy Diploma by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.
Duration and costs:
Spring – Summer Semester 2020
1 hr Classes per week. 16 WEEKS. May – August. $998.00
Spring – Summer 2020 weekly schedule is below and
Space is still available
4-5 spots left full session
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Each class – one lesson of 60 minutes. Classes are held ones a week online with a live teacher.
Fall Semester 2020
1 hr Classes per week. 12 WEEKS. September – November. $767.00
Fall 2020 weekly schedule is below and
Space is still available
4-5 spots left full session
[table “20” not found /]
Each class – one lesson of 60 minute. Classes are held ones a week online with a live teacher.
Digital Marketing Course Requirements:
This Digital Marketing Course everyone from 18 years old.
Students must have a laptop with Windows operation system and connection to Internet.
Four different course study options available.
Choose that better suits your needs:
How our online class works
1. You choose the time and day convenient for you during the week.
2. You are registered in this class.
3. You get access to training course materials. Among them: presentations, videos, step-by-step instructions for each week.
3. During a meeting with a teacher in a virtual classroom, you see on your screen how to carry out the next project.
4. You hear the teacher’s explanation and can ask questions.
5. You can communicate with the teacher using the messenger and quickly get an answer to any question.
6. During the lesson you will be able to show your project to the teacher and other students and see the projects of your fellow students.
7. You can take tests in our virtual classroom and see your grades.
8. After completing the course, you will get your Certificate on a mail.
9. Many study projects are real projects from Canadian or American companies.
10. The most successful projects will be placed in our school’s virtual gallery.
ONLINE SPOTS AVAILABLE
Course Registration
Registration is OPEN NOW for 2020 – 2021
Check our calendar for classes schedule
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