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DIGITAL MARKETING STRATEGY & SEO PROFESSIONAL CERTIFICATE PROGRAM
Professional Certificate Program*
(Terms & Conditions – Important Academic Notice)
The Digital Marketing Strategy & SEO Professional Certificate Program is an instructor-led, structured professional education program designed for adults seeking to develop highly marketable skills in digital marketing, search engine optimization (SEO), and online strategy while balancing work and family responsibilities.
This program prepares learners to plan, implement, analyze, and optimize digital marketing campaigns using modern platforms, analytics, and strategic frameworks.
What This Program Offers
◍ A strong foundation in digital marketing channels and strategy
◍ Hands-on experience with SEO, social media, email, and content marketing
◍ Practical application of analytics tools to measure and improve performance
◍ Portfolio development with real-world marketing campaign projects
◍ Flexible delivery options (online or in-class)
This program combines weekly faculty-guided instruction, project-based learning, and continuous assessment to ensure measurable skill development and real-world application. It is delivered through a cohort-based academic model aligned with established North American post-secondary education standards.
Learning Objectives
By the end of the program, students will be able to:
◍ Understand the digital marketing ecosystem and strategic planning
◍ Apply SEO principles to improve organic visibility
◍ Use analytics tools to measure and optimize marketing performance
◍ Develop and run campaigns across channels including search, email, and social
◍ Build a professional portfolio demonstrating strategic digital marketing skills
Program Structure (Instructor-Led Model)
The program operates on a semester-based academic structure with scheduled intakes (Fall, Winter, and optional Spring/Summer).
Key features:
◍ Weekly 1-hour live instructor-led sessions (online or in-class)
◍ Structured curriculum delivered through an LMS
◍ Regular project submissions and formal instructor feedback
◍ Ongoing academic supervision and progress evaluation
◍ Clear learning milestones and completion standards
This model ensures consistent instructor engagement, academic rigor, and accountability for learning outcomes.
What This Means for Student
◍ This structured approach ensures that learners steadily develop skills without burnout. The weekly live session offers direct interaction with instructors, while independent work reinforces practical design abilities. Students finish with a professional portfolio ready for job applications, freelance work, or further education.
What This Means for Students
◍ This structured approach allows learners to steadily develop strategic digital marketing and SEO skills without burnout.
◍ Weekly live sessions provide direct interaction with experienced instructors, while independent project work reinforces applied learning.
◍ Students complete the program with a professional portfolio demonstrating strategic campaign planning, execution, and optimization.
Weekly Time Commitment
◍ 1 hour/week of live instruction
◍ 2–3 hours/week of independent practice and assignments
◍ Total: ~3–4 hours/week
This schedule is designed to be manageable for adult learners balancing professional and personal commitments.
Professional Outcomes
Upon completion of the program, graduates are prepared to:
◍ Support businesses, organizations, and clients with strategic digital marketing initiatives
◍ Apply SEO techniques to improve search visibility and content performance
◍ Use digital analytics to measure campaign effectiveness and inform data-driven decisions
◍ Contribute to marketing strategy development across channels
◍ Pursue freelance, consultant, or in-house digital marketing roles
This program integrates digital strategy, SEO, analytics, content marketing, and campaign planning into a cohesive learning pathway that reflects current industry practices. It is intentionally designed to prepare learners for professional contributions in today’s digital economy.
More about program
Program Learning Outcomes
Students completing this 12-month curriculum will be able to:
◍ Understand digital marketing strategy and key channels
◍ Use SEO best practices to improve organic search outcomes
◍ Apply analytics to measure performance and guide optimization
◍ Execute strategic marketing campaigns across platforms
◍ Present campaign results professionally in a portfolio
Students in the in-class option attend scheduled sessions in person and use the same LMS for assignments and portfolio submissions.
How Our E-Learning System Works (LearnDash LMS)
◍ Our E-Learning system is powered by LearnDash, a secure and easy-to-use learning platform. Once enrolled, students receive personal login access to their online classroom, where all lessons, materials, and assignments are organized in one place.
◍ Students follow a structured learning path with step-by-step lessons that include videos, instructions, and hands-on tasks. Progress is saved automatically, allowing students to learn at their own pace while staying on track with the program schedule.
◍ Instructors monitor progress, review assignments, and provide feedback directly through the platform. Parents and students can clearly see completed lessons, upcoming tasks, and overall progress at any time.
◍ This system ensures organized learning, accountability, and continuous instructor support, creating a smooth and effective online learning experience.
Live Weekly Online Classes
◍ Students follow a guided learning path with step-by-step lessons, real projects, and instructor feedback, building skills progressively in a supportive learning environment.
◍ Students join weekly 60-minute live classes via a secure, easy-to-use online platform.
◍ Classes are interactive: students can ask questions, share screens, and collaborate with instructors and classmates in real time.
◍ This format ensures students stay engaged, supported, and motivated throughout their learning journey.
Small Class Sizes for Personalized Attention
◍ Every online class includes two qualified instructors for a maximum of 10 students, guaranteeing individualized attention for every learner.
◍ Instructors guide students through coding concepts, design techniques, and project challenges — step by step — so no student gets left behind.
Hands-On Projects & Real Portfolio
◍ Learning is rooted in doing: every student builds real websites and develops interactive web pages throughout the course.
◍ Students save and showcase their work in a digital portfolio, which becomes a valuable tool for future learning, college applications, and career exploration.
Feedback, Support & Collaboration
◍ Instructors provide real-time feedback during live sessions and ongoing support through messaging within the learning platform.
◍ Students also have opportunities to collaborate with peers, share ideas, and inspire one another — all in a safe, moderated online classroom.
Flexible, Accessible, and Inclusive
◍ This online format is perfect for families in remote communities, areas without local tech programs, or anyone who prefers learning from home.
◍ Students only need a computer and internet connection to participate — no travel, no commuting, and no barriers to quality technology education.
Program Purpose & Industry Relevance
Digital marketing and SEO are critical components of how organizations attract, engage, and retain audiences online. Businesses, nonprofits, and institutions increasingly depend on strategic marketing to compete in digital environments.
This program prepares students to:
◍ Apply strategic marketing frameworks
◍ Use analytics to drive measurable outcomes
◍ Optimize digital content for search and engagement
◍ Support professional brand presence across channels
Instructional Methodology
The curriculum is built around project-based learning, where students engage with real marketing challenges and apply strategic techniques to solve them.
Instruction includes:
◍ Direct instructor guidance
◍ Guided practical assignments
◍ Iterative feedback and refinement
◍ Portfolio-focused project assessment
Learning Outcomes
Graduates of the program are able to:
◍ Develop and implement digital marketing strategies
◍ Use analytics tools to assess performance
◍ Apply SEO techniques to content and websites
◍ Build compelling, measurable campaign outputs
◍ Present marketing work professionally in a portfolio
These outcomes align with current industry expectations and workforce needs.
Faculty Oversight & Academic Support
All students are supported through:
◍ Curriculum delivery
◍ Project assessment
◍ Personalized feedback
◍ Academic progress monitoring
This ensures consistency, accountability, and alignment with institutional standards.
Institutional Impact
Through structured instruction and scalable delivery, the program contributes to:
◍ Professional education in a high-demand digital field
◍ Workforce development and digital skill building
◍ Adult learner access to career-relevant training
◍ Practical skills that support business growth and economic participation
Delivery Model
The program is delivered through a structured, semester-based academic model designed to support adult learners while maintaining strong instructional oversight and consistent learning outcomes.
The course operates on two main academic semesters per year—Fall and Winter—with an optional accelerated Spring/Summer intake.
This structure aligns with North American post-secondary education standards and ensures continuity, academic accountability, and measurable student progress.
Available Delivery Formats
◍ In-Class Learning with LMS Support
(Available to students in New Brunswick, Canada)
Students attend live, instructor-led classes in person while using the Learning Management System (LMS) to access structured lessons, assignments, and project materials.
This blended delivery model provides:
◍ Direct faculty instruction and supervision
◍ Hands-on, guided practice in a classroom setting
◍ Digital organization of coursework through the LMS
◍ Ongoing instructor feedback and academic monitoring
This In-class learning is available in Saint John, NB Canada or Quispamsis, NB, Canada and follows the same curriculum and assessment standards as the online format.
Winter Semester 2026 for In-Class learning model.
◍ Course Start: February 21, 2026
◍ Class Day: Saturdays
◍ Time: 10:00 am – 11:00 am
◍ Location: Quispamsis, NB or Saint John, NB
Register for In-Class Learning
◍ Online-Only Learning via LMS
Read more how E-Learning work >>
Students complete the full program through a structured LMS-based environment, progressing through weekly modules, guided assignments, and portfolio projects.
How E-Learning Works
◍ Access weekly lessons through the online LMS
◍ Participate in live video sessions with the instructor
◍ Download course materials and videos
◍ Submit design projects and receive feedback
◍ Engage in discussions and peer reviews
This model supports independent learning while maintaining consistent instructional standards and faculty involvement.
Winter Semester for Online Learning Model
◍ Course Start: February 21, 2026
◍ lass Day: Saturdays
◍ Time: 11:30 pm – 12:30 pm
◍ Time Zone: Atlantic Standard Time (AST, UTC-4)
Flexible Learning Pathways for Adult Learners
Recognizing the needs of working adults, the institution also offers a self-paced independent learning track under full academic oversight.
In this model:
◍ Students may begin at flexible start dates
◍ Coursework is completed through the LMS
◍ Projects are formally reviewed and assessed by faculty
◍ Optional one-on-one instructor consultations are available
This pathway maintains academic standards while expanding access to education for professionals with demanding schedules.
Digital Marketing Strategy & SEO
Professional Certificate Program
LearnDash Module / Lesson / Topic Hierarchy
MODULE 1 — Introduction to Digital Marketing
Learning Objectives:
Students completing this module will be able to:
◍ Define the digital marketing ecosystem
◍ Identify key channels and strategic concepts
◍ Understand general campaign workflow and industry roles
Lesson 1 — Digital Marketing Overview
◍ Topic: What is digital marketing?
◍ Topic: Key digital marketing roles & career paths
Lesson 2 — Marketing Channels & Strategy
◍ Topic: Organic vs paid channels
◍ Topic: Strategic planning fundamentals
Lesson 3 — Industry Tools & Concepts
◍ Topic: Marketing tech landscape
◍ Topic: Analytics, platforms & frameworks
MODULE 2 — SEO Fundamentals
Learning Objectives:
Students completing this module will be able to:
◍ Understand SEO components & ranking factors
◍ Conduct basic keyword research
◍ Assess on-page SEO opportunities
Lesson 4 — SEO Overview
◍ Topic: What is SEO?
◍ Topic: How search engines work
Lesson 5 — Keyword Research
◍ Topic: Tools & methods
◍ Topic: Long-tail vs short-tail strategy
Lesson 6 — On-Page SEO
◍ Topic: Meta tags, headers, content signals
◍ Topic: Technical SEO basics
MODULE 3 — Technical SEO and Site Structure
Learning Objectives:
Students completing this module will be able to:
◍ Identify technical issues that impact SEO
◍ Improve site architecture for crawlability
◍ Use tools to audit SEO performance
Lesson 7 — Site Architecture & Crawlability
◍ Topic: URL structure
◍ Topic: Internal linking
Lesson 8 — Technical Elements & Speed
◍ Topic: Site performance & speed
◍ Topic: Mobile responsiveness
Lesson 9 — SEO Audits & Tools
◍ Topic: SEO audit fundamentals
◍ Topic: Reporting basics
MODULE 4 — Content Strategy & Optimization
Learning Objectives:
Students completing this module will be able to:
◍ Plan content based on audience needs
◍ Use SEO insights to optimize content
◍ Build content that supports engagement and search visibility
Lesson 10 — Content Planning
◍ Topic: Content roadmap
◍ Topic: Audience research
Lesson 11 — Content Optimization
◍ Topic: Content signals for SEO
◍ Topic: Keyword integration
Lesson 12 — Content Testing & Iteration
◍ Topic: Content performance metrics
◍ Topic: Experimentation & optimization
MODULE 5 — Analytics Fundamentals
Learning Objectives:
Students completing this module will be able to:
◍ Navigate analytics platforms
◍ Understand key performance indicators
◍ Generate basic reports to inform strategy
Lesson 13 — Analytics Tools Overview
◍ Topic: Google Analytics basics
◍ Topic: Tracking setup
Lesson 14 — KPIs & Metrics
◍ Topic: Traffic, engagement, conversions
◍ Topic: SEO performance tracking
Lesson 15 — Reporting Fundamentals
◍ Topic: Data visualization
◍ Topic: Actionable insights
MODULE 6 — Paid Advertising Basics
Learning Objectives:
Students completing this module will be able to:
◍ Understand paid digital advertising channels
◍ Navigate campaign setup basics
◍ Evaluate basic ad performance
Lesson 16 — Paid Search (Search Ads)
◍ Topic: Google Ads overview
◍ Topic: Keyword bidding basics
Lesson 17 — Social Advertising
◍ Topic: Meta advertising fundamentals
◍ Topic: Audience targeting
Lesson 18 — Paid Campaign Metrics
◍ Topic: CPC, CTR, CPA
◍ Topic: Budgeting basics
MODULE 7 — Email Marketing & CRM
Learning Objectives:
Students completing this module will be able to:
◍ Build and segment email lists
◍ Design email campaigns for engagement
◍ Analyze email performance metrics
Lesson 19 — Email Strategy
◍ Topic: List building
◍ Topic: Subscriber segmentation
Lesson 20 — Email Campaign Design
◍ Topic: Copywriting basics
◍ Topic: Visual layout & design
Lesson 21 — Email Analytics
◍ Topic: Open rates, CTR
◍ Topic: Email testing
MODULE 8 — Social Media Strategy
Learning Objectives:
Students completing this module will be able to:
◍ Build a social media strategy that supports broader marketing goals
◍ Select appropriate platforms for audiences
◍ Interpret engagement analytics
Lesson 22 — Social Strategy Planning
◍ Topic: Goals & KPIs
◍ Topic: Platform selection
Lesson 23 — Social Content Creation
◍ Topic: Visual planning
◍ Topic: Posting cadence
Lesson 24 — Social Analytics
◍ Topic: Engagement metrics
◍ Topic: Optimization
MODULE 9 — Campaign Integration & Execution
Learning Objectives:
Students completing this module will be able to:
◍ Coordinate multi-channel marketing campaigns
◍ Align strategy across paid, SEO, and email
◍ Track performance holistically
Lesson 25 — Integrated Campaign Planning
◍ Topic: Channel alignment
◍ Topic: Strategic calendars
Lesson 26 — Execution Best Practices
◍ Topic: Workflow & coordination
◍ Topic: Quality control
Lesson 27 — Campaign Reporting
◍ Topic: Attribution models
◍ Topic: Performance benchmarks
MODULE 10 — Professional Marketing Tools
Learning Objectives:
Students completing this module will be able to:
◍ Use professional marketing tools in real scenarios
◍ Collect and analyze data effectively
◍ Leverage automation for efficiency
Lesson 28 — Marketing Automation Tools
◍ Topic: CRM systems overview
◍ Topic: Automation fundamentals
Lesson 29 — SEO Tools in Practice
◍ Topic: Practical audits
◍ Topic: Keyword tracking workflows
Lesson 30 — Reporting & Dashboards
◍ Topic: Dashboard setup
◍ Topic: Cross–platform reporting
MODULE 11 — Portfolio Development
Learning Objectives:
Students completing this module will be able to:
◍ Organize digital marketing work into a cohesive portfolio
◍ Write clear case studies
◍ Present marketing work professionally
Lesson 31 — Portfolio Planning
◍ Topic: Project selection
◍ Topic: Narrative structuring
Lesson 32 — Case Study Writing
◍ Topic: Storytelling techniques
◍ Topic: Metrics formatting
Lesson 33 — Portfolio Refinement
◍ Topic: Visual display
◍ Topic: Clarity & impact
Lesson 34 — Peer & Instructor Feedback
◍ Topic: Iterative improvement
◍ Topic: Final adjustments
MODULE 12 — Capstone Project
Learning Objectives:
Students completing this module will be able to:
◍ Integrate strategy across channels in a final campaign project
◍ Apply analytics and reporting rigorously
◍ Present a comprehensive marketing portfolio and campaign case study
Lesson 35 — Capstone Proposal
◍ Topic: Project scope
◍ Topic: Goals & KPIs
Lesson 36 — Campaign Build-Out
◍ Topic: Execution
◍ Topic: Adjustments & optimization
Lesson 37 — Final Reporting
◍ Topic: KPI tracking
◍ Topic: Insights & recommendations
Lesson 38 — Capstone Presentation
◍ Topic: Professional delivery
◍ Topic: Portfolio integration
Tuition & Payment Options
The Digital Marketing Strategy & SEO Professional Certificate Program is a 12-month, instructor-led program delivered through a structured academic model. Tuition covers all instructional content, instructor guidance, project assessment, and portfolio development.
Total Program Tuition
CAD $3,960
Flexible Payment Options
To support adult learners with different financial needs, we offer three tuition payment options.
◍ Option 1:
Pay in Full (Best Value)
10% Tuition Discount
Total Payment: CAD $3,564
◍ One-time payment before program start
◍ Best overall value and lowest total cost
◍ This option is ideal for students who prefer a single payment and want to take advantage of the maximum tuition discount.
Read Enrollment Agreement and Register now
◍ Option 2:
Two Payments (Most Popular)
5% Tuition Discount
Two payments of CAD $1,881
◍ Payments are divided into two 6-month academic blocks
◍ First payment due at enrollment
◍ Second payment due at the start of Month 7
This option offers a balance between affordability and commitment and is the most commonly selected payment plan.
Read Enrollment Agreement and Register now
◍ Option 3:
Three Payments (Extended Payment Plan)
◍ Three payments of CAD $1,320
◍ Payments are divided into three 4-month academic blocks
◍ No discount applied
This option is designed for students who prefer smaller, spaced payments while completing the full program.
Read Enrollment Agreement and Register now
Important Notes
◍ All payment options include full access to the curriculum, instructor guidance, assessments, and portfolio development.
◍ Payment plans do not affect program content, learning outcomes, or certification.
◍ Tuition is associated with academic enrollment blocks and is non-refundable once a term has begun, in accordance with institutional policy.
Academic Calendar & Registration
◍ The program accepts new students twice per year:
◍ Fall Semester
◍ Winter Semester
◍ Optional Spring/Summer semester may be offered as an accelerated intake.
Registration for the Winter Semester is currently open
and closes on February 20, 2026
Choose Your Preferred Delivery Format
During registration, students may select the delivery format that best fits their lifestyle and learning preferences:
◍ In-Class Learning with LMS Support
◍ Online-Only Learning via LMS
◍ Flexible Learning Pathways
All formats:
◍ Follow the same curriculum
◍ Include direct instructor guidance
◍ Use the same assessment standards
◍ Lead to the same professional certificate and portfolio outcomes
To register for the course, please click on a button below
*TERMS AND CONDITION. IMPORTANT NOTE:
Terms & Conditions – Important Academic Notice. Graphic Design Professional Certificate Program
This one-year Graphic Design Professional Certificate Program is a non-degree, continuing education program. It is not classified as graduate-level academic study and does not represent comprehensive, multi-year professional training, which typically requires several years of full-time study and professional practice.
The program is designed to provide structured, practical education in visual communication, digital design tools, and creative technologies, with a strong emphasis on educational, community, and youth-focused applications.
Program Purpose & Scope
This certificate program is intended for individuals who:
- Are interested in graphic design as a tool for education and communication
- Wish to work with children and teenagers in creative or educational environments
- Plan to start or grow a small educational business, design studio, or learning center
- Are career changers seeking a creative profession with social impact
- Are new immigrants aiming to contribute to local communities through education, youth programs, and creative services
The program emphasizes ethical design practices, age-appropriate visual communication, and responsible use of digital media.
Learning Focus
The curriculum is focused on:
- Fundamentals of graphic design and visual communication
- Practical use of modern design software and tools
- Design for educational materials, youth programs, and community initiatives
- Visual storytelling and branding for learning environments
- Safe and responsible design practices when working with minors
The program prioritizes applied skills and real-world educational use cases, rather than commercial advertising or advanced specialization.
Professional Outcomes
Upon successful completion of the program, graduates will be able to:
- Create visual materials for educational, community, and youth-oriented projects
- Apply graphic design skills in learning centers, schools, training programs, and small businesses
- Develop branding and communication materials for educational initiatives
- Use modern design tools confidently for personal, professional, or entrepreneurial purposes
This certificate supports professional development and educational entrepreneurship, but does not constitute license or regulated professional certification.
Academic & Regulatory Positioning
- This program does not replace a formal degree in graphic design or related fields
- It does not provide teacher certification or professional license
- It is classified as continuing education and professional upskilling
- It may serve as a foundation for further education or specialized training
Community & Educational Impact
This program supports:
- Development of creative skills for educational use
- Expansion of youth digital literacy and visual communication
- Ethical and responsible graphic design in educational contexts
- Community-based learning and creative entrepreneurship
Graduates are encouraged to use their skills to support education, youth development, and community engagement within their province or state.
✔ Suitable for:
- Aspiring graphic designers
- Educators and instructors
- Youth program coordinators
- Career changers
- New immigrants building education-focused creative businesses
