This course covers a variety of topics relevant to the current business market. These include, company structure, communication at work, advertising and promotion, business ethics, recruitment and training and customer service. Students study reading, writing, communication, and structure as a part of this integrated course.
1. Business Communication
• About Business Communication
• Audience and Message
• Spoken and Written Communication
• Phone Calls
• Meetings
• Presentations
• Letters
• Faxes
• Email
2. Marketing and Sales
• About Marketing and Sales
• The Customer
• Product
• Price
• Place
• Promotion
• Packaging
• Sales Strategies and Support
• Sales Tracking
3. Organizational Behavior and Leadership
• About Organizational Behavior and Leadership
• Hiring Process
• Training Employees
• Motivating Employees
• Individuals
• Groups and Teams
• Organizations
• Leadership
• Firing
Course Materials
• Handouts
• PowerPoint presentations
• Websites